Dr
Maria Marilia Kountouridou
Scientific Collaborator
Program: Digital Marketing and Social Media (Diploma), Business Administration (Diploma), Business Administration (Bachelor), Internet Marketing and Social Media (Diploma)
Campus: Λευκωσία
Status: Part Time
25867300
M.Kountouridou@external.cycollege.ac.cy
› Academic Qualifications
| Qualification | Year | Awarding Institution | Department | Thesis title |
| PhD | 2017-2022 | European University Cyprus | Business school/ Marketing | Brand building in higher education |
| M.A advertising and marketing | 2015-2016 | University of Leeds - UK | Business school/ Marketing | Social media marketing |
| BEd. Bachelor in Primary Education | 2010-2014 | Frederick University | Education |
› Employment History
| Period of employment | Employer | Location | Position | |
| From | To | |||
| 2020 | Today | European University Cyprus | Nicosia | Special Scientist |
| 2019 | Today | CDA college | Limassol | Lecturer |
› Publications
| Year | Title | Other authors | Journal and Publisher/ Conference | Vol. | Pages |
| 2022 | The impact of a positive visualisation course in brand identity on freshmen Students’ perceptions of university brand image. | Dr Domic Dino | Iranian Journal of management studies. | ||
| Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image? | Dr Domic Dino | Transnational marketing journal. | Forthcoming | ||
| A Grounded Theory Investigation of the Influence of a ‘Positive Visualisation Course’ in Brand Identity on First-year Students’ Perceptions. | Dr Domic Dino | Journal of Management and Marketing. | Forthcoming | ||
| 2021 | Brand Building in Higher Education: A Grounded Theory Investigation of the Impact of “Positive Visualisation Courses Upon Brand Identity” | Dr Domic Dino | 19th Annual International Conference on Marketing, 28-30 June & 1 July 2021, Athens, Greece. | 2021 | 36 |
| 2019 | Brand building in higher education: A qualitative analysis of the impact of a ‘‘positive visualisation course in brand identity’’ | Dr Domic Dino | 1st Doctoral Colloquium – Cyprus Rectors Conference | 2019 |