Dr

Maria Marilia Kountouridou

Scientific Collaborator

Program: Digital Marketing and Social Media (Diploma), Business Administration (Diploma), Business Administration (Bachelor), Internet Marketing and Social Media (Diploma)

Campus: Λευκωσία

Status: Part Time

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› Academic Qualifications
Qualification Year Awarding Institution Department Thesis title
PhD 2017-2022 European University Cyprus Business school/ Marketing Brand building in higher education
M.A advertising and marketing 2015-2016 University of Leeds - UK Business school/ Marketing Social media marketing
BEd. Bachelor in Primary Education 2010-2014 Frederick University Education
› Employment History
Period of employment Employer Location Position
From To
2020 Today European University Cyprus Nicosia Special Scientist
2019 Today CDA college Limassol Lecturer
› Publications
Year Title Other authors Journal and Publisher/ Conference Vol. Pages
2022 The impact of a positive visualisation course in brand identity on freshmen Students’ perceptions of university brand image. Dr Domic Dino Iranian Journal of management studies.
Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image? Dr Domic Dino Transnational marketing journal. Forthcoming
A Grounded Theory Investigation of the Influence of a ‘Positive Visualisation Course’ in Brand Identity on First-year Students’ Perceptions. Dr Domic Dino Journal of Management and Marketing. Forthcoming
2021 Brand Building in Higher Education: A Grounded Theory Investigation of the Impact of “Positive Visualisation Courses Upon Brand Identity” Dr Domic Dino 19th Annual International Conference on Marketing, 28-30 June & 1 July 2021, Athens, Greece. 2021 36
2019 Brand building in higher education: A qualitative analysis of the impact of a ‘‘positive visualisation course in brand identity’’ Dr Domic Dino 1st Doctoral Colloquium – Cyprus Rectors Conference 2019
› Exhibitions
› Research Projects
› Academic Consulting Services/Councils/Boards/Editorial Committees
› Awards/International Awards
› Other Achievements